Every business should have an SEO marketing strategy, and when taking advantage of small business SEO services, local businesses can reign supreme over the competition.
Small businesses use local SEO to laser-focus on how they serve the local community, and really drive that message “home”. This strategy resonates well with local customers and audiences—boosting ROI, increasing awareness, and driving foot traffic into the door.
Why is SEO Important—and What the Heck is Geo-Tagging?
In today’s world, it is imperative for businesses to have a professional and functional website. Once the website design is solidified, the content matters. Local small business SEO allows businesses to drill down to your local audience. Therefore, when they search for services your business provides in a local area, your business comes up at the top (in more ways than one!)
So, why is this important? How SEO helps business is simple: The low cost means high ROI, a primary goal for nearly every business. Local businesses that use best SEO practices understand the benefit of having a targeted audience and less competition for that audience. One way in which local SEO marketing strategy is effective is through the use of geo-tagging.
How Geo-Tagging Works
Geo-tagging works by using your website to call out the different, specific areas that your business serves.
For example, if you own a painting business in the city of Nelson in the British Columbia, Canada, then you might want to “optimize” your website content using phrases such as “home painter in Nelson”. Therefore, when users search that exact phrase in a search engine, your website catapults to the first or second page of search results.
However, there are several other ways to tune up your local SEO than just geo-tagging. Creating a content hub, submitting your business to local directories, and creating Google business listings are just the beginning of different processes you can undertake. These actions as well as a handful of others allow your business to rapidly ascend the list of searches.
And the good news is the higher you rank, the more people visit your website, and come through your door (literally and figuratively).
Customer Reviews Are Gold
Another way to boost your business’ credibility is through customer reviews. In fact, customer reviews are gold for small local businesses. Most customers who are searching for a local business in their area or community are likely to ask for recommendations among their family, friends, and communities. Is your business one they would recommend?
In order to get the word out about your business, ask customers who have come into your business to make a purchase, or who have recently hired your business to perform a service to leave your business a review online. This could be on social media, a local business directory, or even a written testimonial.
Why the Right Local SEO Services Matter
If you are a small, local business, you might believe that SEO and other services are incredibly complex and expensive, extending far beyond your knowledge and available resources. The reality is that the RIGHT SEO services aren’t either.
Although there are some digital marketing agencies that will cost a pretty penny to do the job, the truth is there are local resources available to help teach your local business about SEO and that also know the community in which your business operates
If you are successful with your local SEO practices, then for every dollar your business earns, SEO ends up costing pennies to drive traffic to your website and through your door.
Think about it – how many times do you search for something on Google, Yahoo or Bing and scan past the first page of search results? This is exactly why SEO services for local businesses are extremely helpful to boost ROI.
For small local business owners, getting the right local SEO services can mean the difference between success and insolvency. Get your business the sure-footing it needs by living and learning about local SEO services with a digital marketing company that is probably also your neighbor.