The pervasive reach of social media is effective in moving needles for even the smallest of businesses. So, using social media for marketing just makes sense – even if you run your business out of your garage.
Wouldn’t it be great just to answer the above question with a simple “yes” or “no”?
Our world is connected 24/7, thanks in large part to social media. Although this statement has become cliché, what isn’t cliché is the opportunity embedded within social media…
In the early 90’s, customers only had ONE marketing channel available: the physical shop. Since then, the shopping journey has expanded from physical shops to a virtual world.
Although brick-and-mortar stores are still a part of the shopping experience, shoppers have access to all the information they need right in the palm of their hands. A quick search engine results in an endless array of websites, blogs, reviews and social media posts that tell them what they need to know about a product or service without ever speaking with a salesperson, without walking into a store—or even leaving the house!