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QSM Blog

What is Omni-channel Marketing

Mar 19, 2018 11:12:19 AM / by QuickShot Media

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In the early 90’s, customers only had ONE marketing channel available: the physical shop. Since then, the shopping journey has expanded from physical shops to a virtual world. 

Although brick-and-mortar stores are still a part of the shopping experience, shoppers have access to all the information they need right in the palm of their hands. A quick search engine results in an endless array of websites, blogs, reviews and social media posts that tell them what they need to know about a product or service without ever speaking with a salesperson, without walking into a store—or even leaving the house!