Today’s business world is dominated by a mesmerizing—yet overwhelming—array of channels to reach consumers. And in the last decade, the rise of mobile devices, tablets, and watches have changed the way consumers and businesses communicate and make purchases.
It's 2018 and social media is growing at an exponential rate. With over 2 billion users on social media and more and more people joining social media sites, using them regularly, effectively and efficiently, the social media industry is definitely getting bigger and with room for more growth.
Search engine optimization (SEO) is the process of optimizing your online content so that a search engine shows it as a top result of a certain keyword. The more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers.