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QSM Blog

Does Your Local Business REALLY Need Social Media?

Jun 25, 2018 5:46:36 AM / by Julie Anne Gniadek

Wouldn’t it be great just to answer the above question with a simple “yes” or “no”?

The reality is the answer really depends on the type of business and the customer profiles you target and serve.

Therefore, there really isn’t a one-size-fits-all answer to this question.

But before you click the X or close out of this article thinking that it won’t help you, there are a few facts business owners should know before concluding that their local businesses do or don’t need social media.

2.8 billion people are active across social media platforms (This also includes those in remote area...)

482 million new social media users join each year. This means the market is constantly evolving.

Customer service via social media is IN. Many customers feel that brands are more responsive via social media than phone or email.

Exceptional return on investment compared to traditional marketing strategies.

With the right social media strategy, local businesses spend less money on marketing channels and earn more revenue in return.

Now, after reading these facts, ask yourself: Why would your business refuse the services of a social media marketing agency for your small business?

All small businesses don’t have the same margin for error as large corporations. When a small business spends money, it needs to make that money back—and then some—in order for their efforts to be worth it.

Using Social Media for Local Business

The truth is there aren’t any marketing initiatives as fruitful as social media help for a small, local business. So, how exactly do you use social media for local business?

The answer is simple: Find your targeted audience, and create compelling and engaging content that appeals to that audience. The methodology behind social media marketing is getting your message and content in front of people.

Unlike traditional television commercials or direct mailers, social media marketing relies on individual users sharing stuff they like. Remember the rule of 2 in business? Same idea – except social media for local business involves sharing what people like. The more shares, the more conversions.

The need for social media marketing is apparent when you see the numbers above. However, when you think about how social media spearheads trends that take over news cycles, imagine what that can do for your local business on a small scale.

Getting social media help for small business takes the idea of viral and laser-focuses it on your target market. So, if you’re a plumber in Nelson, naturally you want your business’ name to appear when people search for plumbers in Nelson. Using social media for marketing ensures when people go on any platform, invariably they will see content relating to your plumbing services if they are located in or near the Nelson area.

At that point, content matters. So, having creative, compelling content is the way to stand out in the social media world. Yes, the investment is smaller in social media than traditional marketing, but there is also a lot of competition.

Fortunately, there are a lot of fish in the sea, so all you need to go is hook some of them. Having compelling content relating to the issues people in your community deal with is the ticket towards social media relevance, which turns into conversions, which means money in your pocket.

Regardless of the scale of a local business, having social media marketing services is a great way to improve a business’s profile and ultimately make a business more stable and profitable which is something every business owner is seeking.

Proven Social Media Services for the Local Business

Not sure of how to build your own social media strategy for your local business?

Learn more about QuickShot Media’s affordable and proven social media services.

QSM_Social_Media_Consult

Topics: social media advertising, small business, social media marketing, local business

Julie Anne Gniadek

Written by Julie Anne Gniadek